Had One Font

case study_martel & martel sans

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Case Study

Words & fonts

A great and famous designer said: Web Design is 95% of typography and 5% of design.

This speech changed my way of thinking and understanding the web. We were asked to create a landing page about a font of our choice, an original way to present it. So I spent a lot of time to choose mine. I really wanted to try something different with the law of Oliver Reichenstein.

Martel & Martel Sans

Meaningful shape

I chose Martel & Martel Sans, created by Dan Reynolds, a designer who focuses on letters: he draws typefaces, builds fonts, writes about typography, and teaches design and design history.

I like the vision of font designers. I try to understand what they do with shapes, spaces, etc. I think typography is a language with a lot of flexibility and meaning.